Let us see How to Become a Home Décor Influencer on Instagram? “A room should never allow the eye of a beholder to settle in one place.” This quote makes perfect sense. People spend a lot of time and money on a house’s interior than on the exterior.
During the COVID- 19 pandemic, people started using social media platforms like Instagram to escape boredom and isolation. It was also tiring for people to stay inside their houses without any contact with the outside world. Hence people started indulging in creating content like
- How to redesign your house.
- How to bake a cake.
- How to make a garden on your rooftop.
- Even how to make coffee. Do you remember Dalgona Coffee? Yeah, that is what we are talking about.
Above all, it mainly paved the way for home decor influencers on Instagram. The home furnishing and decor industry have boomed tremendously in recent years. People leveraged this opportunity to show their fun and creative side on this platform. It included DIY videos, before and after videos, decoration videos, etc. Many home decor influencers inspired users on Instagram with increasing likes and views on such home decor videos. Creators can also increase their views on posts by choosing to get a free Instagram views trial. Inspired by the stunning videos from home decor influencers, users globally, started to elevate their house interiors and decorations.
Who Is a Home Decor Influencer?
A home decor influencer or creator is a person who creates content on how to upgrade your house with minimal effort.
A home is an outlook of one’s style and taste. People put a great deal of effort into making that outlook perfect. Instagram users look forward to finding unique and creative ideas to transform their houses. By posting such informational videos, a home decor influencer can increase their follower count to a greater extent.
Who Can Become a Home Decor Influencer?
Anyone with a creative mind and beautiful aesthetic finish can be a home decor influencer. It can include both general users and professionals. Commoners can consist of users under any age category, as long as they provide good content—for example, mom bloggers, craft influencers, students, etc. Also, professionals like the below-mentioned can become great home decor creators on Instagram.
- Architects
- Interior designers
- Interior decorators and
- Artists
How to Become a Successful Home Decor Influencer?
Becoming an influencer on Instagram is very simple. With its unique and creative features, it is smoother than you think. You should have the required knowledge and be updated with new trends in your chosen niche. It is that easy! But overnight success is a complete myth. Consistency and proper strategy can only make you prosper in any field. So, if you want to start your home decor page on Instagram – here are some tips you should know before starting your journey.
- Be in Sync
As a home decor influencer, you must be updated with the latest trends. Content that is out of style will degrade you and your work’s reputation quickly. Hence make sure your content is modernized.
Also, upload posts in an orderly manner with attractive themes. Rather than posting random photos on your feed, following a specific order will help you attract more followers. Your follower count on Instagram can be retained and increased further by also using Emberify.
- Post Appealing Content
Instagram is a platform that mainly features photographs. Hence it is an apt platform for home decor creators to showcase their work. Consumers are looking for content on Instagram to make their big decisions. Like purchasing decor items for their new house or gift some decor items for their beloveds. So the content you post must be appealing and informative for your followers.
Also, more importantly, post content mainly related to your niche only. Posting things other than that can be a major turn-off to your followers.
- Employ Features of Instagram
From just an app for photos and videos to now an app for generating revenue Instagram has evolved. Its feature evolution is the main reason for its popularity. You can utilize the following features to enhance your feed.
- Hashtags
In simple terms, it can be defined as a symbol (#) followed by a word or phrase. These are mainly used on social media platforms to identify content on a specific topic. In other words, hashtags help you increase your content discoverability. Using relatable hashtags will help you, make your content reach more users. Furthermore, you can also opt for Emberify to make your home decor content get a global reach.
- Instagram Reels and Stories
Users primarily use Instagram to scroll through Reels and Stories. So you need to utilize these features if you want to grow on Instagram. Both Instagram Reels and Stories have various options in it. You can create, upload, and share the media content you created. Also, you can
- Add relevant music from the library.
- Include stickers like questions, quizzes, feedback, Swipe Up, polls, etc.
- Use filters.
- Edit videos.
- Add captions and hashtags.
- Tag location, people, etc.
- Connect With Creators
Reach out to other home decor influencers or creators. Collaborating with other creators will help you reach even your non-followers. Make friends! It is an essential step. You can connect with your fellow creators for various reasons. It can be for
- Promoting your new product.
- To find a new set of audiences.
- To form a new community.
- Share ideas.
The motive can be anything. But the outcome will always be favourable to your effort.
- Try Different Content Ideas
A home decor influencer can also create content that is fun and exciting. Below are some of the content ideas your followers may like to watch from your side.
- Post-Before-After Content
It is effortless to make. First, you must take a photo/video of a place before transforming it. Then take a photo/video after completely altering or decorating it. Now combine both the media with a bit of editing in between. Voila!
- Make Tutorial Videos
For example, if you are decorating a garden space, share some of your primary design ideas, DIY guides, or how you redecorated it. The options are limitless.
- Suggest Products
To make it more engaging, suggest some of the products you used. Then, embed links in the bio or Instagram Stories to make the findability of the product easy. By doing this, you can earn money through affiliate marketing and also help your user find the right decorative products.
Wrapping Up
Social media is all about finding and connecting with the right people. Especially for a home decor influencer, it is optimal for you to utilize platforms like Instagram. Showcasing your best work on Instagram can help you make a place for yourself.
However, you will need a proper strategy and interactive content to build your network on Instagram. Hence to become a successful home decor creator, always plan your content and post consistently. Also, explore the platform, find your community, gain new followers, showcase your talent, etc. It will help you make your journey more interesting and inspiring.