Google launched Shoploop, an interactive video shopping platform with a social media interface. Google’s R & D division launches Shoploop and has made a forward step in online shopping. Shoploop is not just another shopping app, it gives a different experience of online shopping. Google’s Shoploop can be accessed via the website shoploop.app. Shoploop is currently available only on the mobile web. So use a mobile browser to access the shopping website.
The User Interface of Shoploop. It is More familiar to video-based social media sites.
What exactly is Shoploop?
Shoploop is a new project from the Area 120, R&D division of Google. Shoploop is an interactive shopping app. most of the customers who buy products online, search for a demo, review or video of the product they intend to buy, on Social Media platforms, this helps them to have a better view of the product and have a better understanding of the use of the product. Google is taking advantage of this behaviour of the consumers and is trying to create a combination of social media and e-commerce with the Shoploop app.
Check the Demo video of Shoploop
Is the idea new?
No, not at all many others have done it before, Amazon has an Amazon live which is a live streaming platform. YouTube introduced an option where products used in the video are listed under the video, and users can directly go to the shopping page of the item on clicking. Facebook and Instagram also now have a shopping tab for them.
How Shoploop Works
Shoploop is more like a cross of a shopping app with youtube tutorials. When you search for a product on Shoploop you don`t just see the images and description of the product bur videos of a product where a content creator will show a hands-on video of the product.
On opening the apps you will see videos posted by many users, in a social media like interface. On playing the video you can find a tab under the video showing the product image and price of the product mentioned in the video. On clicking the tab you will be directly taken to the shopping page of the product. The videos on the app are vertical and give a hence gives a good experience on mobile devices.
Currently, Makeup, Skin, Haircare, and Nails are the sections on the Shoploop website, and you can find tutorials and hands-on videos where people are using the products and giving hands o experience of the product.
Conclusion
Google launched Shoploop is a mixing of online shopping with social media and interactive video features.
Try and it and let me know the feedback.
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