Today the UAE has become a major attraction for leading brands and a landscape for promoting brands. These brands shape the country’s identity and appeal to a global audience. In this guide, we will explore the UAE’s top 10 brands in 2024 that act as prominent leaders in brand value.
These leading brands have not only gained immense customer appreciation and trust but are also advancing on the path of innovation to maintain a strong position in the UAE’s leading brand segment. Anyway, you can check the list and see what these brands are.
ADNOC (Abu Dhabi National Oil Company)
ADNOC is known as one of the largest producers of oil and gas worldwide. Their focus on diversification and decarbonisation efforts has not only cemented their position but also earned them recognition as the strongest energy brand in the Middle East.
Etisalat(Etisalat by e&)
Etisalat is the largest telecommunications corporation in the Middle East and a powerhouse in the UAE’s brand landscape. The brand owes its dominance to its exceptional network infrastructure, commitment to digital transformation and continuous innovation, consolidating its position as a key driver of the UAE’s technological advancements.
Emirates
One of the most recognized brand names, Emirates has emerged as the most valuable airline brand and national champion in the Middle East. Their focus on exceptional in-flight experiences and luxurious amenities has stiffened their reputation for excellence.
Emirates NBD (Retail banking company)
Emirates NBD is the UAE’s leading banking brand and has consistently held the top position in the same field. This brand strength comes from a dedication to cutting-edge technology and personalized customer service and building trust.
FAB (First Abu Dhabi Bank)
FAB (First Abu Dhabi Bank), the largest bank in the UAE, is a financial powerhouse in the country. Formed through a strategic merger, FAB is a market leader in personal banking, corporate and investment banking.
ADCB (Abu Dhabi Commercial Bank)
ADCB (Abu Dhabi Commercial Bank) has been rising through the ranks of the UAE’s brand landscape, making serious waves. Their brand value has soared in recent years, placing them among the top financial institutions in the country. ADCB’s focus on sustainability and environmental, social and governance (ESG) initiatives distinguishes it as the UAE’s leader in the banking areas.
Emaar Properties
Emaar Properties remains a major strength in the UAE’s brand landscape, consistently ranking among the top brands in the country. They are the fastest-growing real estate brand in the world in 2024, demonstrating their unwavering commitment to innovation and market leadership.
du mobile
Du is a rising star ranked third overall in the UAE and third in the Middle East in terms of telecom brand strength. Their dedication to digital transformation and understanding customer needs has made them a leader in offering unique and competitive mobile plans and services.
DP World
DP World solidifies the UAE’s status as a global trade and logistics hub. As a leading brand in the country, DP World’s extensive network of ports, terminals and logistics services plays a vital role in international trade.
Dubai Islamic Bank
Although Dubai Islamic Bank is not ranked among the top three brands in the UAE, it deserves a unique and important position. Their strong brand recognition coupled with continuous innovation promotes them as a leading bank in the UAE and a significant contributor to the country’s diverse financial offerings.
The UAE’s top 10 brands for 2024 present a dynamic picture of the country. These brands help the UAE establish a strong presence in the global market by shaping the future through a combination of tradition and cutting-edge innovation